Performance and speed of your website have a significant impact on user experience, SEO ranking, and conversion rate. Website functionality and content delivery are both considered aspects of website performance. The term “website speed” describes how quickly your website loads and reacts to user interactions.
Google claims that it takes a mobile landing page an average of 22 seconds to fully load1. However, a page that loads more slowly than three seconds is abandoned by 53% of mobile site visitors1. A one-second delay in page load time can also cause a 7 percent drop in conversions2.
You must therefore monitor and speed up your website, especially on mobile devices. To improve the functionality and speed of your website, use the following advice and resources.
Measure your website performance and speed with PageSpeed Insights. . Google’s PageSpeed Insights is a free tool that analyses your website and offers feedback and recommendations on how to increase performance and speed. First Contentful Paint (FCP) and First Input Delay (FID) are the two metrics that PageSpeed Insights employs. The first element of your page’s rendering time is measured by FCP. FID calculates how quickly your page reacts to the first user interaction. A set of metrics called Core Web Vitals, which gauge the usability of a web page, are also recommended by PageSpeed Insights for website optimization3.
Minimise HTTP requests. Every time a web page loads, an HTTP request is made, and this increases the load time of the page. Reduce the amount of elements on your page, such as images, scripts, stylesheets, fonts, etc., to minimise HTTP requests. Additionally, you can analyse the number of HTTP requests your page makes using programs like GTmetrix or WebPageTest to find those that can be combined or deleted45.
Optimise your images. Images are one of the most frequent reasons why web pages take so long to load because they consume so much bandwidth and storage. You must use the proper format (such as JPEG for photos and PNG for graphics) and resize your images to fit the display size in order to optimise them. You should also use lazy loading techniques to delay loading images until they are required45.
Enable caching. Caching is a technique that allows you to store copies of your web pages or other resources on your server or browser so that they can be delivered more quickly when you need them later. By reducing server load and bandwidth usage, caching can speed up your website and enhance user experience by ensuring that pages load quickly. To enable caching, you must use tools like Google PageSpeed Insights or Lighthouse to review your caching settings and put best practices into practice, such as setting expiry dates, using cache-control headers, and utilising a content delivery network (CDN) to serve cached content to your users from the closest location.
Use web analytics. Tools for gathering and analysing data about the functionality, speed, traffic, user behaviour, and conversions of your website are known as web analytics. Through insights into how your website is performing, how users are interacting with it, the sources of your traffic, the bottlenecks and problems that affect it, and the opportunities and areas for improvement, web analytics can help you measure and improve the performance and speed of your website. Google Analytics, Firebase, and Kinsta are a few of the most well-known web analytics programs.
Website performance and speed are vital for the success and growth of your online business in 2023 and beyond. By measuring and improving your website performance and speed, you can provide a better user experience, rank higher on search engines, and increase your conversions. If you need help with your website performance or speed optimization, contact us today at Recognise Designs. We are a tech services company that provides SEO related services, web and app design and optimisation, business intelligence and more. We can help you measure and improve your website performance and speed in 2023 and beyond.